LOS ANGELES - Top 20 supplier Tri-Mountain announced today the upcoming launch of an all-new collection dedicated to women. The new line, Lilac Bloom by Jennifer Tsai, was designed by the industry veteran along with a team of all-female designers and merchandisers. The launch of Lilac Bloom marks the first time that a Top 40 supplier has dedicated an entire collection to women.
“It probably goes against conventional wisdom to release an all-women's collection in the promotional products space – industry insiders might think it's a lot of SKU's to manage or that women don't need this. But I am convinced that women not only deserve to have the choice to wear something that makes them feel feminine and confident but they want this choice,” said Tsai.
Lilac Bloom will officially launch at the end of April, as part of Tri-Mountain largest Spring Collection ever – featuring 28 styles. The inaugural Lilac Bloom line consists of eight fashion-forward styles including dressy tops, active wear, and a windproof trench coat. This will be followed up by additional styles in the Fall. What makes the Lilac Bloom style unique? According to Tsai, “Most companies in our industry start with a men's style and then cobble together a women's companion piece based on that men's style. Lilac Bloom is a women's-only collection, so from the start my team and I had a lot more creative leeway in terms of being able to design styles that are very feminine without being constrained by the men's side.” The line features comfortable and upscale fabrics, unmistakably feminine silhouettes and details, and lively colors to give women stylish options when it comes to corporate apparel and uniforms.
For Tsai and the rest of her colleagues at Tri-Mountain, Lilac Bloom is a labor of love that has been in the works for almost two years. She’s driven by the concept that “Fashion doesn’t have to begin at the end of the day,” for those who have jobs in corporate America. “Just because you’re a professional woman doesn’t mean you have to hide your sense of style.”
Lilac Bloom will be available from select promotional products distributors, uniform dealers, and decorators nationwide. For more information, contact Tri-Mountain at (800) 824-6464; (626) 851-2488; fax (800) 824-2096; e-mail firstname.lastname@example.org or visit www.lilacbloomJT.com to view the full online catalog.